Name badges help many businesses around the country in a variety of ways. They help to create a more professional atmosphere, make your employees more approachable, help to discern who is an employee and who is not, and they greatly help with your marketing and networking goals. But if they are not done correctly, the name badges can have a negative impact on your bottom line as well. The good news is that once you know what those horrible name badge mistakes are, you can easily avoid them. 

  1. Sacrificing quality. One of the best things that name badges do for your company is to help create a professional image. If you end up sacrificing quality and getting something that looks unprofessional then you will defeat that purpose. Name badges are a small investment that can provide your company with a big return. You never want to sacrifice on quality, regardless of what type of name badge you are purchasing. There are good quality permanent name badges, reusable name badges, and badge holders with lanyards. Make sure that the name badges you invest in are of good quality so that they represent your company well.
  2. Errors that were missed. When you are placing the order for your name badges, it is important to make sure that there are no errors. You don’t want to get the name badges and find out that you didn’t spell someone’s name correctly or that you added the wrong job title. In order for them to be effective, they really need to be accurate. That way people know who the person is, what their job title is, and that other information on there is accurate. There really is no point in wearing name badges if the information is riddled with errors. Always take a second look to ensure that the information is accurate before placing the order.
  3. Design mishaps. Unfortunately, there are many companies that will allow people to place orders for name badges that have design flaws. A name badge company that wants to provide excellent customer service and help to protect their customers’ investment will notify them if there is a design issue. Some of the more common design issues involve the text not being readable, the colors not showing up well, or too much information being on the name badge, which will make it look cluttered. If the company notifies you that there is a design recommendation it is best to take their advice, because they are helping to protect your investment in name badges and helping you get the most out of using them.
  4. Overlooking marketing ability. Many businesses realize that name badges will help with networking so that people feel more comfortable starting a conversation or remembering names, but others don’t realize the marketing potential. Name badges are great affordable marketing tools that can be used to help with your image branding. Be sure to consider how you could effectively use name badges as a marketing tool, as well as to help meet your other needs.
  5. Not understanding purpose. When it comes to ordering name badges, it is important to have an idea of what they will be used for. If you don’t, there is a good chance they will not have as a big of a return as you’d like them to. Knowing what the name badges will be mainly used for will help you determine the best ones to meet that need. Before ordering, consider if they are for everyday use, conferences, or something else, so that you can avoid the mistake of getting one that doesn’t meet your needs.
  6. Not using them at all. One of the worst name badge mistakes that people make is to not use them. Whether it’s because the company didn’t go through with ordering them or they ordered them and the employees didn’t wear them, it’s a mistake that can be avoided.  Not only can failing to wear the name badges cost the company in terms of all the benefits they provide, but it can be a waste of money if the investment for them was already made.  

Name badges can do a lot to help your company, but they will be more effective if you avoid these common mistakes. Investing in name badges can bring a great return on investment if you ensure they are professional, meet your company needs, and are being used regularly!