Arguably, Starbucks is one of the most successful companies around the world. They are a name brand and image that is recognizable by most adults, especially here in Australia. Well, last year Starbucks announced that they were going to have all of their baristas, those making the drinks, wear name badges. Why would they do that? Because they said it would create a friendlier atmosphere. And they are right! When you have a friendlier atmosphere you tend to have happier customers. Those happier customers will become repeat customers and will spread your business name through word of mouth advertising. For those reasons, and others, we offer you a challenge … the name badge challenge! 

We are challenging businesses around Australia to take the name badge challenge and see what it does for their business. We invite all businesses around the country to participate in the name badge challenge, especially in the areas of Perth, Melbourne, Brisbane, and Sydney. Take the name badge challenge and reap the rewards. What do you need to do to take the challenge? It’s easy, just: 

  • Make the commitment to have your employees wear name badges for a minimum amount of time to try them out. We suggest a period of three months, but you could do a month if you want to start out with a shorter time frame.
  • Order a name badge for each of your employees. You can choose from reusable name badges, permanent name badges, name badge tags with lanyards, and more. There are name badge options for every type of business and preference. If you are unsure which type of name badge is ideal for your business, be sure to contact us so we can steer you in the right direction.
  • Get your employees on board with wearing the name badges. When they realize the benefits of wearing them, including that they help to create a friendlier atmosphere for your customers, they will be more inclined to try them out. Be sure to get their names correct on the name badges, which will help in motivating them to want to wear them.
  • Take notice of any changes that come about when they begin wearing the name badges on a daily basis. If you are like most businesses you will see that the name badge helps to open communication between your employees and your customers. The name badge will also help to create a more professional atmosphere, which is always welcome in any type of business. Ask your customers what they think of your employees wearing the name badges.
  • Once you reach the one- or three-month mark, determine if it’s something you want to continue. If there’s been not change and you feel they didn’t add benefits, then you can do away with the policy. But if they have added some professionalism and other benefits to your business, adopt the name badge policy as a permanent fixture and make sure any new employees also get one.

Not all businesses will reach the level of success that Starbucks may have. But that doesn’t mean they can’t learn from some of their policies and adopt them as their own. When a major corporation adopts a name badge policy for those coming in contact with customers it sends a strong message, one we can all learn from. Take the name badge challenge today and start reaping the same rewards that Starbucks is getting from the name badge policy!

Let us help you with the name badge challenge

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